We’re delighted to announce the renewal of a long-standing partnership with the National Hair & Beauty Federation (NHBF) through a new five year agreement.
Following a comprehensive review of CRM options, the NHBF, the UK’s largest trade association for the hair and beauty industry, representing over 5,000 members, chose to continue its partnership with oomi. The decision reflects oomi’s continued ability to meet the NHBF’s evolving digital and operational needs.
Tina Beaumont-Goddard, Director of Membership at the NHBF, said:
“Before renewing, we carried out a thorough review of alternative systems and it became clear that oomi remains the best fit for us. Our CRM is central to how we serve our members, and oomi provides the flexibility, insight, and reliability we need to deliver the best possible experience. We’re looking forward to building on our partnership and expanding our digital capabilities.”
Subhan Ahmad, Head of Account Management at oomi, added:
“We’re proud that the NHBF continues to place their trust in oomi. This renewed agreement is a clear endorsement of our CRM solution and our shared commitment to innovation. We’re excited to support the NHBF as they continue to grow and enhance their member experience.”
We first partnered with the NHBF in 2016, and this renewed commitment underscores the strength and success of the collaboration. Both organisations look forward to driving growth, efficiency, and continued success together.